• The McGuire Approach
• Web Based Interviewing
• Programming and Data Verification
• Qualitative
• Conjoint / Discrete Choice

The McGuire Approach

McGuire Research makes market research easy for you because we know you need insightful answers, on time and hassle free. Here’s how we provide them:

Full-Service Project Management - We take care of all of the details of each project to ensure its successful completion, leaving you free to manage your many other responsibilities.

Unquestionable Reliability and On-time Delivery of Results - Our clients tell us they know they can absolutely rely upon us to manage any project from start to finish without problems or delays.  You get the answers you need when you need them.

Provide Top Quality and Actionable Recommendations - We “sweat the details” on all our projects and have internal systems and processes to ensure each project is top quality.  We will design your study to give you only the most accurate and timely information.        

We’re Available - You can reach us by phone, pager, e-mail, or fax at any time.       

Dedicated Contact - One of our experienced Managers will be your primary contact throughout the project.  The  Manager will provide timely updates on the project’s status, make any adjustments or changes, and answer any questions you may have.

Our project management and quality control processes are unsurpassed -  We know how to validate data collection and we excel at comparing results across multiple regions and multiple time frames.       

International Capabilities

McGuire Research is a global company, providing marketing research expertise for industries worldwide.  Our multi-national clients depend upon us to obtain the answers to their most pressing marketing questions, regardless of location, language or culture.
     
We have cultivated a reliable network of research alliances to facilitate the execution of global information gathering and analysis.  These partnerships provide an intimate knowledge of the nuances of local culture in each region so the research design and implementation can be the most effective.  
 
Interviews are conducted by nationals from the country being researched to assure the highest level of response and to increase the validity of results.  Surveys are translated into each language to account for both language and cultural differences. 

Our international projects have included:
Belgium, Germany, Japan, Canada, Finland, Mexico, Malaysia, Luxembourg, Australia, Argentina, France, Hong Kong, Brazil, New Zealand, Norway, Singapore, Sweden, Taiwan, Spain, Sweden, Switzerland, United Kingdom and The United States.