• Services Overview
• Market Research
• Public Policy / Political Polling

 

Advantages of Our Approach

Our Approach

• Costs significantly less than setting up a concept store or implementing an in-market test

• Provides greater ability to isolate and measure the implications of each potential action

• Allows for observations of customer behavior, exploration of customer reactions and reasoning – without introducing observer bias or inconsistency

 

Limitations of Alternative Approaches

• Today, most store design research is accomplished through one or a combination of traditional research methodologies - focus groups or 1-on-1 interviews, shop-alongs, in-market tests / concept stores and online research showing packaging.  While it is true that each of these methodologies has its place and each can be effective ways of evaluating a package design and gaining customer insight, on its own each also has its limitations.  For example:

• The customer is often limited in her ability to provide meaningful input on a given environment in a focus group or shop-along setting.